Topps Star Wars

I CAN'T LIE, I THINK THIS IS MY FAVOURITE EVER PROJECT. AS A MASSIVE NERD, HAVING THE CHANCE TO ACTIVATE STAR WARS AT THE BIGGEST GLOBAL CONVENTION, FOR A BRAND LIKE TOPPS, IS BUCKET LIST WORK. WE HAD ABOUT 5 WEEKS IN TOTAL AND CREATED A CANTINA VERY MUCH INSPIRED BY A CERTAIN SCENE. WE KNEW THAT SPACE WAS LIMITED SO WE USED HUGE LED SCREENS AND FORCED PERSPECTIVE TO MAKE GUESTS FEEL LIKE THERE WAS A WHOLE DESERT PLANET OUT THE WINDOW. ALONGSIDE THIS WAS AN EXCLUSIVE COLLECTION OF STAR WARS CARDS - RESULTING IN TOPPS GENERATING HUGE CONTINUOUS FOOTFALL THROUGHOUT THE ENTIRE WEEKEND! 🔫