Xapo Bank Seats of Belief

AS SENIOR CD ON XAPO BANK'S PARTNERSHIP WITH ASTON VILLA, I LED THE CREATIVE TEAM BEHIND PLAY THE LONG GAME - A CAMPAIGN BUILT ON A SINGLE, SHARP INSIGHT: THE LONG-TERM CONVICTION IT TAKES TO BACK YOUR CLUB THROUGH THE BAD YEARS IS THE SAME CONVICTION BITCOIN DEMANDS. THE CENTREPIECE WAS A WORLD FIRST - FANS SUBMITTED PERSONAL MESSAGES VIA A DEDICATED MICROSITE, WITH A CURATED SELECTION HAND-EMBROIDERED INTO THE DUGOUT HEADRESTS, LITERALLY PLACING SUPPORTERS BEHIND THE PLAYERS FOR THE SEASON. FROM THERE, WE BUILT A CONTENT ECOSYSTEM ANCHORED BY CLUB CAPTAIN JOHN MCGINN AND LATER ALAN MCINALLY, WEAVING VILLA'S HERITAGE INTO XAPO'S LONG-TERM WEALTH STORY IN A WAY THAT FELT EARNED. THE RESULTS SPOKE FOR THEMSELVES: 87% POSITIVE SENTIMENT, A 54% UPLIFT IN ACCOUNT APPLICATION CONSIDERATION, 2.4 MILLION SOCIAL IMPRESSIONS AT +645% VS TARGET, AND £687K IN BRAND EXPOSURE VALUE AT +72% VS TARGET. PROOF THAT CULTURALLY IMMERSIVE, FAN-LED CREATIVE CAN BUILD THE KIND OF TRUST THAT PERFORMANCE MARKETING CAN'T. 💸