Captain Morgan

I was brought in at post-production stage to maximise a limited single-video asset — re-engineering it into an 8-episode mockumentary campaign for Diageo. The campaign centred on a culture clash where rapper Eko Fresh and the Captain hijacked the traditional German town of Bierstadt, transforming it to debut the brand's rum-flavoured beer hybrid, Mutineer. This strategic pivot multiplied the client's final content output eightfold with no additional production budget, positioning it as one of Diageo's most successful new product launches in Germany. 🍻