AsicsTiger What The Gel
2018
Fashion

Overview
ASICSTIGER WASN’T LOOKING FOR A BRAND PLATFORM. WE SUCCESSFULLY PERSUADED THEM. WHILE OTHER BRANDS WERE FULL OF AIR, WE AIMED TO SHOW HOW ASICSTIGER COULD BE A TRUE BRAND OF SUBSTANCE. WE MANAGED TO SELL THE CONCEPT IN AND CREATED A WHOLE NEW POSITIONING FOR THE BRAND ACROSS ONLINE, EVENTS AND RETAIL. 🙌





