PlayStation Tournaments XP

With only 0.001% of gamers making it as an esport pro, PlayStation Tournament wanted to turn the world of professional gaming on its head.
We created a brand new tournament that put casual gamers in the role of pro gamers, rewarding every play made - win or lose.
We turned every aspect of a traditional tournament on its head - we avoided a big arena, we had opens on PlayStation Tournament where anyone could take part and we had plenty of activities so when they weren’t playing, they were still earning points on peripheral challenges.
It was an incredible performance, with the final speed run won by the tiniest of margins!

Role: Creative Director