Topps Star Wars Celebration

I can't lie, I think this is my favourite ever project. As a massive nerd, having the chance to activate Star Wars at the biggest global convention, for a brand like Topps, is bucket list work.

We had about 5 weeks in total and created a cantina very much inspired by a certain scene. We knew that space was limited so we used huge LED screens and forced perspective to make guests feel like there was a whole desert planet out the window.

Alongside this was an exclusive collection of Star Wars cards - resulting in Topps generating huge continuous footfall throughout the entire weekend!

Role: Creative Director