PlayStation House

For 4 years I’ve led the PlayStation activation at the UEFA Champions League Final, creating PlayStation House - an ownable IP activation that gave PlayStation the cultural relevancy it was missing.
Over the entire week, we brought global creators to PlayStation House where they created content and had the most unexpected link-ups, centred around PlayStation game-infused football challenges.
The project has seen absolutely bonkers results as a result of authentically connecting with fans in the third space.

Role: Creative Director