PGA 2K

To launch PGA 2K25 Season 2, we teamed up with the hugely popular Forebrothers YouTube channel and Jordan Pickford to create a unique 18-hole challenge - nine played in real life and nine inside PGA 2K25.

Along the way, England’s No. 1 even delivered an unexpected highlight: a hole-in-one.

The result was a clear win, with fans responding strongly to the concept and enjoying the crossover between real play and the game.

Role: Creative Director