FOR THE MUSIC IN YOU

Native Instruments is literally my brand. I’ve been using their software for 20 years.
Absynth 2 was the second piece of software I illegally cracked.
That truth landed me the job as marketing manager for Komplete, their biggest product.

To launch an incredible 12 new products, I led the team on their biggest campaign to date. With a modest budget, 4 days of shooting and a club night afterparty, the campaign helped to deliver the best financial quarter ever.

Role: Creative Director, Concept